#2:modelling, freelancing, dealing with rejection

My throat was sore, could hardly speak and my body was aching. Still, I didn’t want to cancel my meeting with Harriet - after all we had worked together before on a commercial shoot - but this time she needed something a little bit different for her portfolio. I can not imagine how it must feel to walk from one agency to the next, people telling you that you’re not what we are looking for, we have someone just like you (!!), you are more commercial, you are too editorial - even ‘you are to tall!’ 

Back in the day (2010/11/12) I worked really hard to reach out and get the right contacts, speaking to agencies, magazines, editors, models, designers, make up artists - trying to get my name out there. I’m telling you, if I had decided to become a wedding photographer ten years ago I would have made a lot more money than trying to break into a fashion/editorial industry. 

‘We love your stuff, we’ll keep you on our books.’ Or, ‘we aren’t taking on any more photographers at the moment’. Or, your kids portraits are really good, you should focus on that. Most times nobody gets back to you. It’s a rollercoaster.

Rejection. How do we deal with it? If you are a creative you have probably been there. And maybe you persevered, maybe you hit the jackpot - or perhaps like me, you keep going at it, some days more motivated than others, the pay you get varies massively (most people want your work for free) but you keep believing that what you do has a purpose, it matters and your success is measured in the satisfaction of what you have created. 



Over the years I have grown accustomed to doing my own thing. I very often stay within my comfort zone which is obviously something I am working on without calling it a 2018 resolution - because why would I want that kind of pressure, right? Ha.

But, I work quietly, I love creating the atmosphere where you can feel a little something, time or place - my aim is to make my images live and breathe. I most often do my own styling. I work with a minimum of colour at a time, going for simplicity in everything!

Feel free to send me a message or comment on this post if you have anything you want to share. Reach me on my Instagram or via the contact sheet.

In the mean time - cheers for Harriet and lets hope she gets signed soon as she is bloody awesome!

Find her on @harriet_russel1




#1:to blog or not to blog

A few years ago I started a blog ‘styleturbine’ - had my own domain and everything. I worked quite hard *not too hard, to get it going but found it was just another thing gluing me to a camera, a device and frantically working to get the following etc etc. Now, I find myself in London and I’m freelancing and often I think about my style blog and think, darn - should have kept that one going. 

I like to live. Not blog about living. Because you see, if you blog about living you might forget that the actual experience is more important than the one you capture on camera. My life is not a visually perfect paradise. I juggle a bit of an Airbnb business and work as a freelance photographer. My interests lie within fashion, travel and design - interiors took over the love of clothes for a while - but now living in London I’m surrounded by fashion & beautifully presented gourmet food - and I’m thinking this blog cold be a place to put it all.

So, yes - welcome to my first blog post. Some days I’m more chatty than others. I’m usually about the image and perhaps a tiny blurb, you get the idea, I’m not a journalist or a writer. I’m Norwegian too, so English is my second language, feel free to correct me when I spell something wrong! My social media is 85% Instagram, 10% Facebook, 3% Twitter, 2%Pinterest. Therefore, only worry about my Instagram. You can find me on the following accounts (I know - I’m sad)

1) @styleturbine (the slightly alter-ego material girl)

2) @inafotograf (my photography work, my kids, my friends, my family)

3) @ridgecottage (my home, my interior design, my Airbnb business)


Anyway. I’m not thinking that a blog will make me rich or famous. But I am aware that as you get, ahem, older - it can be tricky to stay in the game when it comes to what you wear, or you forget to have fun with clothes and colours (I’m guilty of that as my wardrobe is black, white & grey!) - or you are wondering if you can still get away with a certain style because you’re past your twenties - my ethos is always ‘style with balance’. If you follow or read this blog you’ll find out what that means.

For now, thanks for reading and see you again soon! xx Ina

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