French Connection




I took a long break from the blog… but just wanted to share with you a highlight this Summer - I was approached by French Connection and we did a paid partnership on Instagram. I loved every single outfit they sent me and they were also super nice to work with. Hope you like the images we took.

French Connection




French Connection


I also reached 10k in May which was a goal I worked towards for a long time actually. I’d say I started putting daily effort into my account in January 2018 and I grind it out every single day. Perhaps I take my gram too seriously but it mixes all my favourite hobbies; fashion, styling and photography - not to forget the important element of community - I love the girls I’ve met on there!

Cherio for now, lovelies.

PS. if you want to see some beautiful scenes from the summer check out my new gallery.

christmas feed

Christmas feed had a whole other meaning this time last year. I would be thinking food, obviously - whereas now all I can consume is the Instagram feed. 

If I can look back on this year 2018 it has opened so many doors. I grew from around 3k followers to nearly 7k followers this year. I’ve worked with some amazing brands and been to some dazzling events. Most importantly, I have come to realise that the creative world is for everyone. 

I used to put myself down not giving myself hardly any credit for my skills.  I had given freelance photography a shot, but to be honest, I hadn’t found my market. Never would I have thought that people would walk up to me at events and shout ‘flatlay queen’ or the amount of DM’s I receive asking me to talk on camera more because they love my voice and accent.

fairy lights


m&s christmas




funkin cocktails

new in from @theoutnet

givency & more


festive season

Remind yourself that the very thing you might try and ‘hide’ from people is what they actually love about you. Who cares about the gloss if there is no personality behind it? Ok, I will always put my best foot forward but also as humans we are allowed to be just that. Remember when you turn the camera on yourself to be kind and respectful, the way you’d be if you photographed a good friend. We all love a good angle - but most of us are not models and perhaps that is our most important strength?

I always try and support the smaller accounts because I know how frustrating it is to try and grow, I have tried giving advice on how to do that in my ‘help’ highlight - but to be honest - it is a commitment and no quick fix. Trust your own creative flair, you will be rewarded for your original style. Stand out in a good way!

So, what is my Christmas Wish year? Well, 2019 will hopefully be the year when I hit 10k and with that the ‘Swipe Up’ feature. 

I will keep doing my giveaways to my gorgeous followers because I love the idea of giving something back. If we haven’t met yet but we chat on DM’s or you comment on my pics daily - then my aim is to have a coffee or a drink with you in the New Year. I love meeting up - I’m a social butterfly and there is always room under my wing!

Cheers to all you shining stars out there. Lots of love, Ina x

Covent Garden

#7: june events

We are halfway in June and already this month has been packed with eventful moments! I have been lucky to receive more sponsored content over on my Instagram which I do try and incorporate as much as possible into my usually, curated style without too much compromise. I have a ‘personal rule’ that only 1/3 of my posts should ever be sponsored, an ad or a promotion for any brand. I believe in keeping your integrity and authenticity - I am just lucky to be able to spend so much time being creative whether it’s photography missions or social media content. My recent clients are spread across so many different industries from fashion to beauty, dining experiences to jewellery. I also have a wedding coming up at the weekend, my only one this year. Here are my most popular posts this month: Do you recognise a theme?

Anyhow; I had a tour around Home House London - this is a members club so you have to be either a member or a friend of a member to gain access. Stunning Georgian town house built in the 17th century, it is a feast for the eye if you are into architecture and history. We had a family BBQ on a hot Sunday afternoon and it was amazing. A bottle of Riesling also went down very well! 

I have had a very social month getting to know more and more people in my industry and it has been a lot of fun exploring new venues together. I also attended an influencer event BlogConLDN where I connected with 4 well fitted brands that I am hoping to work with further, some as influencer, some with photography commissions - but I can see potential in visual pleasure being created moving forward.

Lola’s Apothecary

Lola’s Apothecary



Chelsea Candle Co

Johnny Loves Rosie

Lastly, I’d like to mention I met up with the talented & lovely @fleurandrea for brunch at 31 Below Marylebone early this week, all though mainly to chat and get together we also managed to get a few shots in. being at different ends of the influencer scale it was interesting to hear how she is making a career out of her blog and Instagram. No need to even say it, she is a pro!


The Haute Heel


Check out her work here,

Until next time….

Ina x

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