#8: autumn post

I’m starting my Autumn post with an image I created for Matalan through Tribe (the influencer app). My caption goes ‘there’s something quite magical about Autumn. The air changes and so does the mood. I feel it’s a new start, a new beginning…’ Do you feel that way about a new season?

Obviously I’m wearing a very cosy, rusty orange Matalan jumper - but do not miss the important accessory - yes, the cup of coffee! This cup is handmade in my hometown Lillehammer; by a small company called ’ment’. I like to surround myself with Scandi designs and influences, even after 15 years in the UK

What else is new? Well, I’m not living in London full time anymore. I’m in my house in the New Forest. It’s a quiet pace of life here. I guess I spend less money and eat less food. The transition for Instagram, I don’t really think has been noticeable. Well, I shoot more flatlays as I don’t have endless visuals outside my front door. I am stunned at the amount of love I get for these images, and I am always happy to share my secrets, which aren’t actual secrets. Will be doing a joint IGTV with @stephyttravels in November covering all things flatlay. Stay tuned for that!

Let’s have a look at what I have created recently.

Instagram has now reached 1 billion monthly active users, which is just insane if you think about it. Like any community it does have it’s issues. I can mention hackers, robots, influencers with fake followers - too many ads, rubbish algorithms, etc, etc. My attitude is that I try and work as best I can within the space we are given. So many of these things are out of our control - so the only thing we can do is to create the best content we can. All though we are all guilty of jumping on trends, I made a post about individuality at the weekend. You can find it here

What people respond to is sometimes not what they are expecting to see, but what they didn’t expect. Make sure it is a good surprise - where your hard work and creative flair shines through. You can better yourself, not for others but for yourself. If you are on Instagram you are likely obsessed with visuals. So make sure that if you are creating content, push your visuals, push your abilities and also think outside the box. We all steal a little from each other but we should all aim to be original and true to our own style.

Remember, you are sharing the site with 999,999,999 other human beings. It has to be good to be seen!

Cherio everybody. I have to go and practice what I preach! 


#7: june events

We are halfway in June and already this month has been packed with eventful moments! I have been lucky to receive more sponsored content over on my Instagram which I do try and incorporate as much as possible into my usually, curated style without too much compromise. I have a ‘personal rule’ that only 1/3 of my posts should ever be sponsored, an ad or a promotion for any brand. I believe in keeping your integrity and authenticity - I am just lucky to be able to spend so much time being creative whether it’s photography missions or social media content. My recent clients are spread across so many different industries from fashion to beauty, dining experiences to jewellery. I also have a wedding coming up at the weekend, my only one this year. Here are my most popular posts this month: Do you recognise a theme?

Anyhow; I had a tour around Home House London - this is a members club so you have to be either a member or a friend of a member to gain access. Stunning Georgian town house built in the 17th century, it is a feast for the eye if you are into architecture and history. We had a family BBQ on a hot Sunday afternoon and it was amazing. A bottle of Riesling also went down very well! 

I have had a very social month getting to know more and more people in my industry and it has been a lot of fun exploring new venues together. I also attended an influencer event BlogConLDN where I connected with 4 well fitted brands that I am hoping to work with further, some as influencer, some with photography commissions - but I can see potential in visual pleasure being created moving forward.

Lastly, I’d like to mention I met up with the talented & lovely @fleurandrea for brunch at 31 Below Marylebone early this week, all though mainly to chat and get together we also managed to get a few shots in. being at different ends of the influencer scale it was interesting to hear how she is making a career out of her blog and Instagram. No need to even say it, she is a pro!

Check out her work here,


Until next time….

Ina x


#6: april came and went

Last day in April. Not sure where that whole month went. It was hot, then it was cold. We had Easter and my birthday which we celebrated in Tokyo - my Instagram grew with nearly a thousand followers !! and I started posting outfits - which only meant one thing, I was getting more and more frequent in front of the camera! 

At first, I was hiding behind bushes, then I added paint strokes across my face. I also tried sitting really far away. It was daunting because I had done a POLL on my Instastory, which I absolutely love doing, and the results were that my gorgeous followers wanted outfit posts! I thought; why not?? I can surely do that.

I am pretty confident. But also @styleturbine was never really about me. It was about the things I was interested in. Also, I am a photographer so naturally I wanted to be in control - behind the camera.

Anyway, my ‘outfit shots’ take about 2 minutes because I get so overly embarrassed posing in the street. So, no time to fret too much -it’s usually ‘quick, take a photo of me here. Not too close, ok? Did you get it? Quick, quick!”

April was also the month I started seeing more interest from brands. Flattering at first of course; gifting, freebies and all that. But quickly I decided, I don’t really need all this stuff and also the content takes time to create. I’ve studied photography and invested enough in it as a career to believe that in exchange for creative content there should be a cash reward! 

So I got a Media Kit together. I created it in CANVA which was really easy. See my example here from earlier in April, as following and engagement grow the price will change:

I can sense what people like, what my followers respond to, but at the same time as a creative I think there should be a level of surprise. You need to push yourself, discover new methods, create something fresh and experiment. You want to deliver what you yourself think is great content. Getting stuck in a rut is easy, but as a creative you will stagnate. And eventually we will all loose interest, right?

So here are some examples of how I got creative, and with that my account grew even more. I’m working on the 5k mark now. It’s still small in the scheme of things, but I set my own goals and it is working well for me. No need to be comparing yourself to anybody else. Do it your own way, in your own time. Small steps will eventually be great! And in the meantime I can proudly say it is 100% organic, all the images are original, the edits are mine - the ideas are mine - with a little inspiration from you all, of course!

Thanks for taking the time to read. Reach out to me in DM’s if you want to chat, regarding edits I have made a highlighted story on my instagram profile including details about VSCO & Adobe Sketch.

Every day I shout out an account that I have connected with, you can find my recommended Instagrammers in “Grrrrls”. Sharing the love is the best way! The love you get in return is such a positive addition to the whole experience of being on social media. We all respond to kindness and support. I wish you a happy week!

Using Format